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Basic Attention Token (BAT) is a crypto asset designed for the blockchain-based digital advertising platform developed by Brave Software. Built on the Ethereum blockchain, BAT is the token that powers an ecosystem where users for their attention can earn BAT while advertisers deliver targeted ads more efficiently.
This coin is available on Newton.
Through the Brave Browser, users browse the web while viewing privacy-preserving ads and receiving BAT rewards. This decentralized model reduces ad fraud and increases ad revenue for publishers.
The Basic Attention Token market operates with a circulating supply of 1.5 billion BAT tokens and a fully diluted potential based on its total market cap. Advertisers use BAT tokens to pay for ad placements, and a significant portion of this budget is distributed to users for their attention. The Brave Rewards program allows users to receive BAT while interacting with ads, creating a more balanced attention-based advertising model. Basic Attention Token is currently available for trading on cryptocurrency platforms, where users can convert Basic Attention Token to fiat currencies like the United States dollar.
Since its ICO, BAT has remained a popular cryptocurrency, with its current market performance influenced by demand and adoption in digital advertising. The current price of Basic Attention Token fluctuates based on market cap to Basic Attention Token ratios and trends over the last 24 hours or the last 7 days. Users can track the live price and trade Basic Attention on various platforms, with data presented reflecting real-time values. The Basic Attention Token market has seen periods where the price of Basic Attention Token has increased or decreased per BAT, depending on market conditions.
Brave's leadership includes Brendan Eich and Brian Bondy, two experienced professionals in the software industry. Brendan Eich, the CEO of Brave Software, is known for creating JavaScript and co-founding Mozilla, where he helped launch Firefox. Brian Bondy, the CTO, has extensive experience from Corel Corporation, Khan Academy, and Mozilla. Together, Eich and Bondy continue to drive BAT’s use case as an innovative solution in digital advertising.
The Basic Attention Token’s integration into the Brave Rewards program demonstrates its real-world application, allowing users to opt-in for ads and control their experience. The total market for BAT continues to evolve as more users, advertisers, and publishers adopt the platform. To explore further details, users can visit Brave.com for detailed instructions on how to earn BAT and participate in the Brave Rewards ecosystem. The ability to decentralize ad revenue while improving security and marketing and analyzing traffic makes BAT a key player in the cryptocurrency space.
Basic Attention Token (BAT) is a cryptocurrency built on the Ethereum blockchain to improve digital advertising. It acts as a bridge between advertisers, users, and content creators, allowing for more direct and transparent transactions. By using BAT, advertisers can pay for user attention while users get rewarded for engaging with ads. This system reduces reliance on traditional ad networks and improves fairness in digital advertising.
BAT works within the Brave browser, a privacy-focused web browser that blocks intrusive ads and trackers by default. Users can choose to opt into privacy-respecting ads and earn BAT as a reward. These ads are matched locally on the user’s device, meaning browsing activity remains private. This approach gives users control over their data while creating a more efficient ad experience.
Brave Rewards is the system that allows users to earn and spend BAT. Users who opt into ads receive tokens, which they can either keep or use to tip their favorite content creators. Contributions can be set up automatically based on browsing time or sent manually. This creates a more direct and voluntary way for creators to earn revenue.
The Brave Micropayments Ledger is what keeps track of BAT transactions. It uses Ethereum smart contracts to automate and secure payments between users, advertisers, and publishers. Because everything runs on blockchain technology, transactions are transparent and verifiable. This helps prevent fraud and makes digital advertising more efficient.
To enhance privacy, Brave is exploring zero-knowledge proofs, a technology that could make transactions even more anonymous. This would allow users to interact with the BAT ecosystem without revealing personal data. If implemented, it would further strengthen privacy in digital advertising. By combining blockchain, privacy, and user rewards, BAT is changing how online ads work.
BAT is focused on transforming the digital advertising space by rewarding users for their attention in a privacy-respecting way. Here’s how it stands out:
BAT is built into the Brave browser, incentivizing users for their attention while protecting their privacy. Here’s how it functions:
Converting BAT into CAD involves using an exchange or platform that supports BAT transactions. Here’s how you can do it:
The BAT market is where users and advertisers interact with BAT as the currency for attention. Here’s what you need to know:
Basic Attention Token (BAT) operates within the centralized Brave Browser ecosystem to create a more efficient digital advertising system. Advertisers purchase ad space using BAT, while users and content creators earn tokens for engaging with ads. These rewards can be used to tip creators directly or set up automatic contributions. This model improves revenue distribution compared to traditional online advertising.
Beyond advertising, BAT is tradable on major cryptocurrency exchanges and can be integrated into decentralized finance (DeFi) platforms. Users can supply BAT as collateral for lending or liquidity pools on platforms like Compound and Aave. The market cap of BAT fluctuates based on trading activity, adoption, and market trends. Data presented may reflect changes in demand and supply over time.
BAT is also used in e-commerce and gaming, allowing users to purchase merchandise and digital assets. The Brave Swag Store, available at brave.com, accepts BAT for various products, while blockchain games utilize it for in-game transactions and NFTs. With a circulating supply of 1.5 billion tokens, BAT is positioned as a practical asset for digital transactions. Its integration with gaming and online stores expands its real-world usability.
The value of Basic Attention Token has decreased or increased over time based on market conditions and adoption. As an ERC-20 token, it can be stored in various wallets, including hardware, software, and online wallets. BAT’s compatibility with Ethereum-based platforms enhances its liquidity and accessibility. This means that Basic Attention Token remains a versatile asset for both users and investors.
While BAT offers multiple use cases, this content does not constitute investment advice. Its expanding ecosystem highlights its role in digital advertising, finance, and online transactions. As adoption grows, BAT’s applications may continue to evolve within the blockchain space. Users should conduct thorough research before engaging with BAT in any capacity.
Basic Attention Token (BAT) was created by Brave Software Inc., the company behind the Brave Browser. This digital advertising service was officially launched in 2016 by Brendan Eich and Brian Bondy. Eich, known for developing JavaScript, previously served as Mozilla’s CTO. He also played a key role in introducing Mozilla Firefox, a major competitor to Google Chrome.
Eich’s strong advocacy for user privacy and digital attention inspired the development of both the Brave Browser and BAT. These projects were designed to tackle major issues in online advertising, where users frequently encounter security threats from intrusive ads. Many internet users turn to ad-blockers to avoid these disruptions. This response makes it difficult for advertisers and publishers to generate revenue, as large portions of ad earnings often go to intermediaries like Google.
In 2017, BAT was introduced as a transformative solution for digital advertising, designed to benefit both users and advertisers. Its public launch featured an initial coin offering (ICO) that achieved remarkable success, setting a record for the fastest-selling ICO in blockchain history. Since then, BAT has continued to reshape the online advertising space.
Brave Browser was designed to provide a more privacy-focused experience while integrating BAT into its advertising model. Instead of traditional intrusive ads, the browser allows users to opt into advertisements and receive BAT tokens as compensation for their attention. This system creates a more balanced and rewarding interaction between users, advertisers, and content creators. By addressing common frustrations with digital ads, Brave offers a unique alternative to mainstream advertising models.
Since November 2020, Brave Browser’s advertising campaigns have gained significant traction in the US, UK, and Canada. The platform’s focus on privacy and user rewards has attracted a growing audience in these regions. More advertisers are embracing this model, recognizing its potential to reach engaged users. As a result, BAT continues to influence how online advertising evolves in the digital age.
BAT provides multiple ways for users to utilize their earned tokens within the Brave ecosystem and beyond. Here’s how you can use BAT:
BAT offers advertisers an efficient and privacy-conscious way to engage with users. Here’s how it benefits advertisers:
BAT is built to prioritize user privacy while still allowing advertisers to reach relevant audiences. Here’s how it enhances privacy:
You can keep Basic Attention Token (BAT) in a personal wallet or on a platform that supports it. Wallets may provide full control over your BAT, while platforms can offer easier access. The movement of BAT can depend on the platform you use.
Some platforms offer the ability to allocate BAT for network participation. Each platform has its own guidelines, so it’s important to familiarize yourself with the process and terms before using this option.
BAT may be used for purchases at businesses that accept cryptocurrency. Be sure to confirm that the merchant accepts digital currency, and be aware of any fees associated with the transaction.
BAT can be transferred between wallets via the blockchain. Simply enter the recipient’s wallet address, double-check the information, and complete the transaction. Fees and processing times may vary depending on network activity.
Certain organizations accept BAT as a form of donation. You can send it to their wallet address as you would with any other crypto transaction. Since not all organizations accept crypto, it’s recommended to verify first.
BAT can be exchanged for other cryptocurrencies on supported platforms. Availability of trading pairs depends on the platform's offerings, so it’s useful to check what’s available before proceeding.
*Newton does not currently support staking, governance, interest-earning, or other utility functions, where applicable, for this asset.
Buying Basic Attention Token (BAT) from private sellers or unregulated sources comes with risks. Without a reliable platform, verifying the legitimacy of the seller can be challenging, which increases the potential for fraud or scams. Since this method lacks oversight, it’s important to carefully consider all aspects before proceeding.
When purchasing Basic Attention Token (BAT) through a regulated platform like Newton, the process is structured and transparent. Payment methods such as e-Transfers and wire transfers are available, making transactions straightforward. Newton also offers live price tracking, market data, and access to over 70+ cryptocurrencies, allowing users to view a variety of digital assets in one place.
Newton provides up-to-date pricing for Basic Attention Token (BAT), allowing users to monitor price changes in real time. You can view the rates for buying and selling before making any transactions, giving you a clear view of current market conditions.
Newton incorporates security features to protect user accounts and digital assets. These include multi-factor authentication, activity tracking, and anti-phishing measures. Users can also manage trusted devices for added security.
Newton makes it affordable to buy and sell BAT, with a 1.50% - 1.60% fee. For more information about fees, see our Prices page. Newton covers up to $5 of network fees on your first daily withdrawal. For additional withdrawals, or if network fees exceed $5, the estimated network fee is confirmed prior to withdrawal.
Newton can be accessed on both desktop and mobile devices, enabling users to check their BAT holdings from various locations. The platform is designed to function seamlessly across different devices, whether at home or on the go.
Newton’s platform is designed for easy navigation, making it simple to track BAT prices and manage transactions. The layout allows users to quickly access their market data, balances, and transaction history.
Newton is a cryptocurrency platform based in Canada, supporting BAT along with other digital assets. The platform is available to users across Canada and operates in compliance with local regulations and standards.
To begin using Newton and buy BAT, you’ll need to create an account. This process involves providing your email, setting up security measures, and completing identity verification. After your account is created, you can access the platform's features.
Before buying BAT, you will need to add funds to your Newton account. You can do this via Interac e-Transfer or wire transfer in CAD. The platform provides clear instructions to guide you through each step of the deposit process.
Once your account is funded, you can choose to buy BAT. The price will be displayed when you place your order, so you can see the amount you’ll pay. Please note that prices can fluctuate, but the rate you see at the time of the transaction is the one that will apply.
BAT is one of the cryptocurrencies available on Newton. You can find it by searching or browsing the platform’s list of assets, which includes a variety of digital tokens, such as Bitcoin and Ethereum.
You can specify how much BAT you’d like to purchase by entering the amount in tokens or CAD. Newton will automatically calculate the total cost based on the current market price, allowing you to review everything before proceeding.
Before confirming your purchase, take a moment to verify the transaction details. If everything looks accurate, you can proceed with confirming your order. Once processed, BAT will be added to your account.
If you prefer to manage your BAT independently, you can store them in a personal wallet. This gives you full control over your tokens and their privacy. However, with this control, it’s important to keep your private keys secure to avoid any potential risks.
You can store your BAT straight on the Newton platform. Newton offers several security features, including multi-factor authentication, anti-phishing codes, and tracking of login activity. Additionally, you can manage trusted devices and contacts to help keep your tokens secure while stored and traded on the platform.
Your security is important. Newton is committed to being a leader in compliance, security, and technical protocols.
For additional information and to review the risks associated with Basic Attention Token, please see our Asset Statement.
